Average Daily Rate (ADR) measures the average revenue earned from occupied rooms per day. It's a vital metric used by hoteliers to assess pricing strategies and financial performance. Calculating ADR is straightforward: divide the total room revenue by the number of rooms sold (excluding complimentary rooms or rooms used for house use). Understand more about Average Daily Rate (ADR)
Total Room Revenue / Number of Rooms Sold
Average Daily Rate (ADR)
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