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The Key Role of Channel Managers in Your Hotel and Resort Business

In the dynamic world of hospitality, a channel manager plays an essential role. This tool enables hotels and resorts to distribute their rooms across multiple channels, including Online Travel Agents (OTAs), Global Distribution Systems (GDSs), and the hotel's own website.

The primary benefits of a channel manager are wide global reach, improved revenue management, elimination of manual errors, and significant time savings. Furthermore, when a channel manager is integrated with a Property Management System (PMS), work efficiency is enhanced and revenue growth is stimulated.

At SORASO, our PMS product is designed to work seamlessly with channel managers, ensuring real-time room inventory accuracy, enhancing direct bookings, offering comprehensive reporting, and ultimately increasing revenue.

For best results, we recommend partnering with reputable channel managers. Here are our top picks:

  1. SiteMinder: Renowned for its extensive channel network and user-friendly interface.

  2. ONE Hotel Asia: Specializes in the Asian market, making it a great choice for properties targeting this region.

  3. Book and Link: Known for its robust technology and excellent support.

  4. STAAH: Offering a dynamic channel management solution with strong real-time reporting capabilities.

In conclusion, to stay competitive in the hospitality industry, adopting a channel manager and integrating it with a powerful PMS like SORASO is a wise move. Let's start planning for your business with us at

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